Business , NETGEAR
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In Episode 4 of Switched On Thinking, Kat Hayes, Senior Network Engineer from Hawk-Eye, joins NETGEAR’s Business Development and Technical Manager Kieran Purdie and host Neil C Hughes to explore the many challenges associated with live, fast-paced OTT sports broadcasting, where network switch performance and stability are absolutely crucial.

“It has to work, and it has to work now!”


Hawk-Eye is a leading innovator in sports technology. Perhaps best known as the broadcast tool used to analyze decisions in cricket, Hawk-Eye is an integral part of over 20 sports and covers 20,000 events across 500+ stadiums in over 90 countries every year, ranging from tennis to Iranian volleyball.

Neil, Kat, and Kieran talk about the challenges of keeping data flowing in this rapidly-evolving OTT broadcast environment, whether the event is held in a world-class stadium or a remote location where internet connectivity is a constant struggle.

“Hawk-Eye is the most sophisticated vision processing system in broadcasting, and it demands a robust, high-performance networking solution to ensure that critical moments are never missed,”
said Kieran Purdie. “As a global company, NETGEAR has resources in almost every country, which allows us to rapidly test and adapt to the evolving challenges that Hawk-Eye Innovations faces.”

The importance of partnerships

The podcast also discusses the importance of the close working partnership NETGEAR and Hawk-Eye Innovations have and how such partnerships are fundamental to the reliability of the platform.
“Unlike traditional networking, where you can delay a project for a day or even a week, with live sports, everything has to work from the get-go,” said Kat Hayes. “This means ensuring that the network, which is effectively the heart of the Hawk-Eye platform, is robust and reliable. Moreover, we need a global partner we can rely on to ensure that when unforeseen technical challenges arise, we can solve them together, quickly and easily.”

How to listen to Switched On Thinking

You can listen to Switched On Thinking on all the major podcast platforms around the globe, including Spotify, Apple Podcasts, Google Podcasts, and many more…

Switched on Thinking Podcast Page
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A new episode every two weeks

Twice a month, Switched On Thinking will deliver insightful analysis by exploring real-world networking challenges faced by businesses today and in the future.
Every episode, we will discuss the key role that networking technology plays in driving business success and continuity, so you can spend more time on what matters – growing your business.

Craig Shields
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