NETGEAR is very excited to announce that we have partnered with experiential retailer b8ta to launch a flagship pop-up retail store, right here in the heart of Silicon Valley.  This new storefront with b8ta provides NETGEAR the opportunity to deliver a unique experience for shoppers, allowing them to get hands-on with our latest and greatest products for today’s connected home.  From our market leading Arlo Smart Home Security solutions, award winning Orbi WiFi systems and high performance Nighthawk WiFi and switches, there will be NETGEAR product specialists onsite to answer questions and perform live product demonstrations.

Everyday, all around the world, Arlo – which introduced the very first 100% wire-free security camera – provides peace of mind, and lets our customers watch over what they love, from anywhere, anytime.  We look forward to showcasing the entire Arlo product family in the b8ta concept store this holiday season.

WiFi  has become so central to the home, even for the most non-technical of households, and families have come to rely on their WiFi network to keep everyone and everything connected. From news, education, entertainment and social media, to the always-on connected smart home devices, the home WiFi network has a lot to keep up with.  And let’s face it, WiFi is something you don’t really think about until it’s not working properly, and for many, the thought of upgrading their WiFi gear can seem daunting, no one likes to be offline!  The b8ta concept store powered by NETGEAR will showcase the very latest in home WiFi with our Orbi and Nighthawk products and will give shoppers the opportunity to ask all of the questions they need answered about what they need to do to simply get better WiFi everywhere throughout their home.

The store opens today, Friday December 1st, with our official grand opening on Saturday December 2nd, in San Jose, the city that we have called home for over 20 years, on Santana Row, Silicon Valley’s most popular shopping destination. With Amazon Books and the Tesla showroom just steps away, NETGEAR and b8ta will be in great company!

We look forward to connecting with new and existing customers and having them experience our latest innovations in this new hands-on setting. We hope to see you there soon!

b8ta is designed to make physical retail accessible for all, helping people discover, experience, and buy new tech products while empowering the brands with a simple retail-as-a-service model. Visit to learn more about this unique retail shop that is the future of shopping.

 Santana Row is located in San Jose, California; the hub for high-tech innovation and development. For more information, please visit

Heidi Cormack

SVP Marketing

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